Personal marketing coach for startups and SMEs
We help startups and SMEs fine-tune and execute their visions
In nur fünf Lernmodulen befähigen wir dich deine Marketingstrategie zu erarbeiten und umzusetzen
Marketing Basics
Depending on your individual knowledge, we start by imparting marketing basics. One common misconception is that marketing is solely about taking promotional measures. Marketing is a guiding concept that goes beyond being just a function in an organization. It is responsible for creating and communicating value for the customer. It also includes managing customer relationships in a way that benefits both the company and its various stakeholders.
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1. The core of a successful brand
People don't buy what we do, they buy why we do it. Before we begin, you should become aware of your true motivation, why you do what you do. Without the "why," truly great things cannot emerge. With the "why," the reason and the driving force behind everything you undertake with your company, everything will feel much easier and more natural. We'll incorporate the formulation of the "why" as the core message in your branding.
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2. Analysis
In this part, we work on your analyses. Perhaps you have already conducted a market and competitor analysis. But do you also know the trends and your own strengths and weaknesses? With all the information you've gathered, as well as any new insights, we lay the foundation for your marketing.
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3. Objective
You surely have goals in mind for your startup and brand. But have you formulated these goals, and do they stem from a solid analysis? Together, we review or define your goals and put them into words. This is important so that you become aware of what is actually achievable, which direction to pursue, and to be able to evaluate future actions.
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4. Marketing strategy
How does your target audience look like? What needs do your customers want to satisfy with your service or product? What should the customer relationship be like, and how do you want to communicate? At what price do you sell your services or products? It's easy to lose track and soon see the marketing jungle instead of the trees. To achieve your goals, you need a well-crafted strategy.
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5. Touchpoint-Management
Touchpoints are the points of contact between a brand or product and customers, suppliers, or other stakeholders. Touchpoint management encompasses all measures aimed at providing customers and other participants with the most positive experience across all these touchpoints. With good touchpoint management, you not only gain new customers but also build long-term relationships and trust. The Customer Decision Journey (CDJ) is a valuable tool that we use together.
We are your marketing enablers
With over 30 years of experience in marketing and communication, we possess the necessary tools to understand complex connections and successfully implement projects. We believe in close and trustworthy collaboration with all parties involved. We want to share our knowledge and experience with you so that you can better understand your customers' needs and build sustainable relationships with them.
Marketing is my passion. Driven by the question of true customer needs, I consistently work on developing and expanding sustainable customer relationships.
My strengths lie in creatively and easily presenting offers, messages, and information of all kinds. My work is always goal-oriented, and it has hands, feet, and heart.
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